This year, we’re celebrating a special milestone: 50 years of Silirub.
Vic Swerts’ bold move to bring silicones into the Soudal offer has grown into a globally trusted brand. Since its launch in the 1970s, Silirub has steadily evolved while staying true to what it stands for: quality, reliability, and solid craftsmanship.
Silirub is more than a product – it’s the result of half a century of innovation and teamwork.
A huge thank-you to all departments and affiliates for the fantastic teamwork that has made this product range a success for the past 50 years! And what a team effort in bringing the global campaign to life as well.
You may have already seen our anniversary being celebrated through various channels in many countries.
- Online & print, with a campaign video & advertisements
- Instore, with dedicated POS materials
- With our customers, through attractive promotions
Sealing excellence for 50 years. Something worth celebrating together.
